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In an
effort to maximize the impact of our advertisers' campaigns,
we support and encourage a wide range of online advertising
media types. TheOilTrader.com ad specifications are
constantly updated, maintained and always expanding. Please
contact adproduction@TheOilTrader.com
with any ad-related questions.
Horizontal
Banner
Banner Size* - 545x67
Maximum File Size - 40K
Format - GIF or JPEG format; HTML
Looping** - Animated ad limit is 4
Standard
AD
Banner Size* - 120x240
Maximum File Size - 18K
Format - GIF or JPEG format; HTML
Looping** - Animated ad limit is 4
Large
AD
Banner Size* - 400x280
Maximum File Size - 22K
Format - GIF, Flash, HTML
Looping** - Animated ad limit is 4
Sponsor
AD
Banner Size* - 150x40
Maximum File Size - 8K
Format - Static GIF
*Dimensions
in pixels (CASIE and IAB standard sizes).
**Animated GIFs must come to a finite end and cannot loop
more than four times.
Ad
Acceptance
We accept
and reject certain rich media advertisement types on a case-by-case
basis.
We are
constantly testing new products for advertising use; if you
are interested in an advertising technology not listed below
please send an e-mail to adproduction@TheOilTrader.com.
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Ad
Type
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TheOilTrader.com
Network
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3rd
Party Serving (Y/N)
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Testing
Time Required
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GIF
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A
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Y
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3
business days
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JPEG
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A
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Y
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3
business days
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Rich
Media
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HTML
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A
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Y
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6-10
business days
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Flash/Shockwave**
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T
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Y
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6-10
business days
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LEGEND
A = Accepted
T = Requires testing and approval, generally accepted
N = Not Accepted
adproduction@TheOilTrader.com
Submitting
Materials
All
ads submitted via e-mail:
All ads should be received electronically, via email or www
address. When sending via e-mail, please specify if the ad
has been compressed or encoded in any way (e.g. binex or cpt
formats).
Linking
URL and Alt Text:
A specific URL link (click-through destination) must be included
with every banner. Please also provide alt text if necessary.
Timeframe
for placement:
All animated gifs must be received at least 3 business days
prior to placement.
Advanced technology or rich media ads require 6-10 business
days for testing.
Timeframes subject to change based on any technical difficulties.
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